Internet marketing strategy
A proper Internet marketing strategy can help you achieve maximum profitability. Because it will eventually strengthen your web presence and everybody knows that a viable web presence will do wonders to your business as well as complement its offline marketing and sales efforts.
A well planned strategy will attract targeted traffic to your site, persuade site visitors to take the desired actions you want them to take, and use web metrics to analyze and measure user behavior. An effective strategy not only performs these objectives correctly but also ensures that you have an effective marketing campaign and increased sales for your business. In the following paragraphs we will discuss the objectives separately.
The Internet marketing strategy that takes care of the process of attracting targeted traffic begins is popularly known as search engine marketing (SEM) campaign. The success of SEM campaign is based on the efficacy of pay-per-click advertising (PPC) and a proper search engine optimization (SEO) strategy. The determination of the keywords that are worth pursuing in your PPC and SEO efforts is mandatory for an SEM campaign to succeed. You can use tools like Word tracker to generate a list of possible keyword phrases. Then you have to make sure how frequently each phrase is searched for, and evaluate which are feasible enough to put efforts into by checking how steep the competition is.
Whether you are selling a product or service, obtaining newsletter subscribers or enticing people to download a software demo, your ultimate goal is getting your site visitors to take a desired action. Tailor made Internet marketing strategy will help you build a compelling site that draws the visitor in, and then guides them to the goal. It will take care of all the design and site architecture factors such as usability, navigation, content, and ad copy.
The main purpose of Internet marketing strategy here is to monitor how well these factors work at persuading your visitors into taking action. With web metrics you can monitor everything and see what's working and what's not. Thanks to web metrics, you can make the appropriate changes to your site; continue your monitoring, and repeat the process until you get an increase in the desired outcome.